How to Choose the Right D&O Insurance Policy for Your Business in 2023

Are you a business owner, director, or officer concerned about potential lawsuits and their financial implications? Choosing the right D&O insurance policy is crucial in protecting your organization and personal assets, but navigating the complex world of D&O insurance can be overwhelming.

Fear not, as this comprehensive guide on “How to Choose the Right D&O Insurance Policy for Your Business” will walk you through the entire process, from understanding your business’s unique needs to tailoring the perfect policy.

Short Summary

  • Understand your business’s specific D&O insurance needs based on industry-specific risks, company size and structure, and financial stability.

  • Compare multiple providers with the assistance of a skilled insurance broker, for reputation, coverage options & customization, customer service & support.

  • Analyze features of the policy such as coverages/exclusions/limitations to ensure adequate protection, consider additional coverage options like Side A DIC or endorsements, implement risk management strategies during the application process, and monitor changes in operations over time with help from an insurance agent.

Understanding Your Business’s D&O Insurance Needs

To embark on the journey of selecting the ideal D&O insurance policy, it’s essential to have a clear understanding of your company’s needs. Every business is unique, and a one-size-fits-all approach simply won’t suffice.

By evaluating your industry-specific risks, company size and structure, and financial stability, you can make an informed decision that best suits your organization, and help fit this coverage into your overall business insurance program.

Industry-Specific Risks

Different industries come with their own set of risks, and it’s crucial to assess these when determining the appropriate D&O coverage for your business.

For instance, startups backed by venture capital firms may face heightened scrutiny and potential legal action if they fail to meet expectations. Additionally, certain industries, such as technology and biotech, may be more prone to intellectual property disputes, increasing the need for robust D&O coverage.

To effectively address these industry-specific risks and protect the personal assets of your directors and officers, consider obtaining higher D&O insurance limits, such as $5 million or $10 million. This sends a strong message to investors and potential board members that your company is committed to stability and progress.

Company Size and Structure

Your company’s size and structure play a vital role in determining the right D&O insurance policy. A smaller organization with fewer board members may require different coverage than a large multinational corporation. Furthermore, the composition of your board, including the proportion of independent and executive directors, can significantly influence the type of D&O policy that best fits your business.

Financial Stability

Evaluating your company’s financial stability is crucial in determining the appropriate coverage limits and deductibles for your D&O policy.

In the unfortunate event of bankruptcy, a comprehensive D&O or directors and officers liability insurance policy can act as a protective layer between the personal assets of the directors and officers and the legal costs incurred while defending litigation brought by creditors, trustees, or past investors.

Assessing your company’s financial stability enables you to make informed decisions regarding coverage limits and deductibles, ensuring that your directors and officers are adequately protected.


Still not sure how to determine policy features when purchasing a D&O Policy? Many firms turn to benchmarking reports, typically available from your broker to help the decision-making process.

This data illustrates what your industry peer group, is purchasing in terms of limits of coverage, based on size (revenue) groupings. Some benchmarking data will even include retention levels and coverage options as well as average annual cost.

Knowing what your peers are purchasing often helps solidify a buyer’s decisions. Benchmarking is also used in other business insurance policies as well.

Comparing D&O Insurance Providers

D&O insurance

Now that you have a clearer understanding of your business’s D&O insurance needs, it’s time to compare providers or insurers.

Evaluating D&O insurance carriers or insurers based on their reputation, financial strength, coverage options, and customer service can help you find the best policy for your organization. But how do you go about comparing multiple insurers?

The most strategic method of comparing your options begins with finding the right broker who can do this legwork for you and provide you with their expertise in coming up with the best options for you.

Many decision-makers feel compelled to contact multiple insurance brokers on the quest for the best D&O insurance policy. But, engaging multiple brokers at the same time actually will reduce your chances of finding the best policy.

This may sound counterintuitive, but there are a limited number of insurers specializing in D&O coverage, and each one of those insurers will only work with one broker at a time. Finding a broker that has broad access to the D&O insurance marketplace will help simplify the process for you and produce overall better results. In fact, finding the right broker for your D&O may also be valuable for the balance of your business insurance policies.

Keep in mind that brokers vary in capabilities and those that work on large multi-national corporate accounts, like Marsh or AON, typically are not suited to work with startups and lower middle market firms. Finding the right broker will take research on your part.

At the end of the day, trusting that expert broker to come back with options and recommendations will best serve you at the purchase of your first D&O policy and on successive renewals.

Reputation and Financial Strength

One of the primary factors to consider when selecting a D&O insurance company is its reputation and financial strength. A provider with a strong reputation and robust financial strength rating, such as Chubb, Travelers, and others, can provide reliable coverage for your directors and officers. Providers with lower ratings or a less established presence in the industry may not be able to offer the same level of confidence and peace of mind.

Additionally, international companies and even private equity companies should consider providers with a global presence and expertise in navigating international regulations, such as AIG or Lloyds. Ultimately, choosing a reputable and financially stable provider is paramount to ensure that your organization and its leadership are well-protected.

Coverage Options and Customization

Another crucial aspect to consider when comparing D&O insurance providers is the variety of coverage options and customization available. Look for providers that offer flexibility in their policies, allowing you to tailor the coverage to suit your business’s unique needs.

This may include additional coverage options, such as Employment Practice Liability Insurance, Fiduciary Liability Insurance, and Employed Lawyer’s Professional Liability Insurance. Whether these types of coverage options are included as part of a D&O portfolio-type policy or as separate policies will be determined by your particular coverage needs, which a skilled broker can advise you.

Another coverage option not explored often enough is the addition of something called Side A DIC, or Difference in Conditions coverage. This option provides dedicated coverage solely for board members and helps fill in coverage gaps in a D&O coverage program.

Moreover, understand the differences between Side A, B, and C coverages in a D&O policy. This knowledge will help you select a provider that offers the most comprehensive protection, addressing the specific risks your directors and officers may face.

Customer Service and Support. Working with the Right Insurance Broker

Lastly, when choosing the right insurance broker to work with on your D&O insurance program needs to address customer service and support standards. A broker that is responsive, knowledgeable, and committed to assisting you throughout the application process and beyond can make a significant difference in your overall insurance experience.

This will include having digital tools to ease the application process, broad market access, good communication skills, and a written renewal process. Be sure to read reviews and ask questions to gauge the broker’s customer service capabilities.

Remember that even the most comprehensive D&O policy may require adjustments or clarifications over time. A skilled broker with top-notch customer service can help you navigate these changes and ensure that your coverage remains up-to-date and adequate for your business’s needs.

Analyzing the Right D&O Insurance Policy Features

right D&O insurance

With a solid understanding of your business’s needs and potential providers, it’s time to delve into the specific features of a D&O policy. Analyzing these features, including Side A, B, and C coverages, exclusions, limitations, deductibles, and policy limits, will help you make the most informed decision possible.

Being well-versed in these policy features enables you to not only select the best coverage for your business but also identify potential gaps in protection. This knowledge empowers you to tailor your own policy carefully and ensure that your directors and officers are thoroughly safeguarded.

Side A, B, and C Coverages

Understanding the differences between Side A, B, and C coverages is crucial to ensuring that your D&O policy provides comprehensive protection for your organization and its leadership.

Side A coverage protects directors and officers when the company is unable or unwilling to indemnify them.

Side B coverage provides corporate reimbursement for the defense costs and legal settlements they advance on behalf of the company’s leadership.

Side C, also known as entity coverage, protects the company itself when it is subject to legal action. For public companies Side C is deployed in securities litigation.

By familiarizing yourself with these coverages and their distinctions, you can ensure that your organization, its leadership, and their personal assets are all well-protected against potential legal claims, defense costs, other legal fees, and related claim costs including prior legal claims, legal fees, and those that cover employee related claims.

A skilled broker can help inform and educate you on these elements of a D&O policy and other options that exist.

Exclusions and Limitations

While D&O policies can provide extensive protection, it’s critical to be aware of the exclusions and limitations that exist within your chosen policy. Exclusions refer to specific circumstances or conditions that are not covered, such as fraudulent acts by a director or officer or “insured vs. insured” lawsuits between insured parties.

Understanding these exclusions and limitations allows you to identify and address any potential coverage gaps, ensuring your directors and officers receive the protection they need. This means that prior to binding your policy you should read the policy specimen and ask your broker to clarify or explain areas of concern.

Deductibles and Policy Limits

Lastly, consider your company’s risk tolerance when selecting the retention and policy limits for your D&O insurance. The retention is similar to a deductible and represents the out-of-pocket expenses your business must pay before the insurance coverage kicks in, while policy limits represent the maximum payout by the insurance company for a claim.

Choosing appropriate retentions and policy limits is a balancing act between managing your company’s financial risk, securing adequate protection for your directors and officers, and the premium you’ll pay.

Assess your company’s financial stability and potential legal exposure to make an informed decision about the right coverage limits and deductibles for your organization.

Tailoring Your D&O Insurance Policy

Once you have analyzed your business’s needs, compared providers, and studied the policy features, it’s time to tailor your D&O insurance policy. By incorporating additional coverage options, and policy endorsements, you can create a policy that is perfectly suited to your organization and its leadership.

The process of tailoring your policy allows you to address any unique risks or coverage gaps, ensuring that your directors and officers receive comprehensive protection against potential legal claims.

This again is an area where a skilled broker with deep expertise in D&O insurance will come into play and aid you in creating the best protection.

Additional Coverage Options

To enhance your D&O policy, consider adding supplementary coverage options, such as Side A DIC (Difference in Conditions) coverage.

This additional coverage increases the limits for Side A coverage and provides a dedicated policy to cover board members in the event the primary D&O policy is exhausted or unavailable.

As mentioned earlier, many D&O policies for small and medium-sized businesses can be written on a portfolio basis. Meaning that coverage parts such as Fiduciary Liability, Employment Practice Liability or EPLI, and others can be added to the policy to broaden protection.

By exploring these additional coverage options, you can ensure that your directors and officers receive the most comprehensive protection possible, safeguarding them against a wide range of potential legal claims.

Policy Endorsements

Policy endorsements are another way to address specific risks or coverage gaps in your D&O liability insurance policy. These additional clauses, endorsements, and coverages can be incorporated into your policy to provide coverage for specific risks your company may have or be contemplating.

For example, if your company is considering a public offering then Roadshow coverage is needed in your policy prior to conducting investor presentations leading up to an IPO.

Employed Lawyers’ coverage is another endorsement typically added to a portfolio D&O policy to add protection for in-house counsel for potential professional liability lawsuits.

Dedicated Side-A DIC coverage, mentioned earlier, is also an additional coverage or endorsement to a policy or D&O coverage program to provide additional protection solely for insured individuals.

By considering policy endorsements, you can further customize your D&O policy to meet the unique needs of your organization and its leadership, ensuring that they are well-protected against potential legal claims.

Risk Management Strategies

Implementing risk management strategies can not only minimize the likelihood of D&O claims but also reduce your insurance costs. These strategies may include implementing internal controls, conducting periodic risk assessments, and providing training and education to employees.

By employing these risk management strategies, you not only safeguard your organization and its leaders from potential legal claims but also demonstrate to insurers your commitment to risk mitigation, which may result in lower insurance premiums.

Navigating the Application and Renewal Process

D&o insurance

With a tailored D&O policy in hand, it’s time to navigate the application and renewal process. This involves gathering necessary information, monitoring changes in your business operations, and working with an experienced insurance agent to ensure a smooth and hassle-free experience.

By staying organized and proactive throughout the application and renewal process, you can ensure that your D&O policy remains up to date and continues to provide comprehensive protection for your directors and officers.

Gathering Necessary Information

To facilitate a smooth application process, prepare relevant documentation and financial information required by the insurance provider. This will include your company’s financial statements, ownership structure, cap tables, and any other pertinent information.

Having this information readily available not only helps expedite the application process but also enables you to accurately assess your company’s financial stability and coverage needs.

Monitoring Changes in Business Operations

It’s essential to stay informed about changes in your business operations that may affect your D&O coverage needs. This can include modifications in ownership, management, or operations, which may necessitate adjustments to your policy to ensure continuous and adequate coverage.

By remaining vigilant and proactive in monitoring these changes, you can guarantee that your D&O policy remains current and continues to provide the protection your organization and its leadership require.

By working with a knowledgeable insurance broker, you can ensure that your organization and its leadership receive the most comprehensive business insurance protection possible, tailored to suit your specific needs and circumstances within the insurance industry while considering the insurance cost.


In conclusion, selecting the right D&O insurance policy for your business is a crucial step in protecting your organization and its leadership from potential legal claims. By understanding your unique needs, comparing providers, analyzing policy features, tailoring your policy, and navigating the application and renewal process, you can secure comprehensive protection for your directors and officers.

With the right D&O policy in place, you can focus on growing your business with confidence, knowing that your organization and its leadership are well-protected.

Frequently Asked Questions

What does D&O insurance cover?

D&O insurance is a type of liability insurance that covers the defense costs, settlements, and other financial costs incurred by directors, officers, employees, and their spouses if they are sued for alleged wrongful acts in managing a company. Common allegations covered include breaches of fiduciary duty, failure to comply with regulations, lack of corporate governance, and more.

Will the D&O policy cover an insured vs insured claim?

The D&O policy typically does not cover insured vs insured claims due to the potential for fraudulent activity.

What is the difference between Side A and Side B D&O insurance?

Side A D&O insurance provides personal liability protection for directors and officers, while Side B D&O insurance covers the reimbursement of the company’s costs in defending individual insureds.

What factors should I consider when selecting a D&O insurance policy?

When selecting a D&O insurance policy, consider industry-specific risks, company size and structure, financial stability, provider reputation, financial strength, coverage options, and customer service.

Take the time to research the different policies available and compare the coverage and cost of each. Look for a policy that offers the best protection for your company’s assets and its directors and officers. Consider working with a skilled broker, experienced in D&O to get the best value and service.

What are Side A, B, and C coverages in a D&O policy?

Side A of a D&O policy provides coverage for directors and officers when the company is unable to indemnify them, while Side B offers corporate reimbursement and Side C is entity coverage.

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