The Coyle Group is a boutique insurance brokerage and risk management solutions firm focused solely on the business marketplace.
Founded as Coyle & Coyle in 1929 by brothers Harry & Jack Coyle in a small office in New City, NY the firm was originally a real estate and insurance brokerage serving the still very rural Rockland County. A few years after its founding the brothers moved to larger offices in a building they purchased at 30 South Main Street, New City, which continues to be our office today. By the time the Tappan Zee Bridge was completed both the insurance and real estate businesses were flourishing and the second generation of Coyles; F. Gordon & John W. Coyle, entered the firm.
In 1982, our current president – Gordon B. Coyle joined the firm after college. Shortly thereafter we exited the real estate business, John W. retired followed a few years later with the retirement of F. Gordon Coyle.
Through the years the firm engaged in a number of mergers, acquisitions, and joint ventures to facilitate expansion and growth. Around 2010 the firm began to spin off certain operations and lines of business so we could exclusively focus on commercial insurance to capitalize on the Strategic Risk Process we were building. Today, we are exclusively focused on commercial property casualty insurance and creative risk solutions for business owners.
So what’s your story?
The Coyle Difference turns the buying process on its head. It doesn’t play by the same flawed “rules” that most commoditized brokers subscribe to, which focuses predominately on the price you pay. Instead it focuses on the risks and challenges you faces and then works analytically to resolving those issues with the right insurance and services to control risk. The goal is long term cost reduction, better protection, improved productivity, and enhanced enterprise value.
A unique thing about our process is that gives you the opportunity to take us for a test drive without upsetting existing broker or insurance carrier relationships. That way we can demonstrate our expertise and you can make a decision based on rational, analytical facts. Because we typically work outside of the traditional 90 day quote/renewal window, you’re not rushed into a decision based only on the bottom line price.
Simon Sinek, in his notable TED Talk explains the importance of understanding every business’s WHY. It is the WHY that explains how a business is different and how it delivers on its mission. So, it’s probably a good idea to talk about why we’ve created a process and why we put so much effort into finding out what makes a prospective client tick, and what keeps them up at night. And why we can create not only the right mix of insurance protection, but also a risk management service plan tailored to help control, reduce, mitigate and manage those pesky risks they lose sleep over.
We believe that today’s lowest price driven sales process, and lack of understanding by insurance agents today puts a client at risk. It puts client’s livelihoods, their personal net worth, and their sustainability at risk. It puts their workforce at risk. And frankly, it just really pissed us off, so we vowed to change that.
The over commoditized and complacent attitude of the typical insurance agent and the impact it has on the client is just too much for us to ignore, so we needed to do something about it. And that is the reason (or the “why”) we do what we do, and how we do it.
That is why we created a unique process based on our expertise and resources to get back to the fundamentals of protection and to broaden the conversation about risk management.
Not too long ago, insurance agents were expert advisors to business owners. We helped identify challenges and business risks, and created insurance solutions tailored to client needs. But then something happened. Then business become tremendously commoditized – business owners and insurance brokers thought alike that the most important issue was the price, so sales training focused on how to manipulate decision makers to look at the bottom line and not the whole program. Agents were taught how to drive a “wedge” between a decision maker and their incumbent agent, or how to push the trial close, or they trained on how to block the marketplace to effectively compete. Lost were the days of understanding the fundamentals of client needs, and tailoring protection to those needs. Never mind how to speak to clients about advance risk management strategies!
The simple “quick quote” approach to business risk leaves too much to chance and exposes owners to extreme personal loss. Need any proof of how brokers are into the quick quote process – just look at most insurance agents websites – Click Here for a Quick Quote, Click for Fast Free Quote, Get Secure Quote, these are the phrases displayed prominently on just about every insurance site you visit. You won’t find a quick quote button here. Instead, let’s have a conversation and see if we’re a right fit for you and your situation.
Frustrated by the high cost of workers comp? Claims make you crazy? Worried that some injured workers are abusing the system and you’re footing the bill? Hate the chaos that happens with quoting out your insurance and feel like it’s a waste of time and effort?
To fix the broken workers compensation insurance NY system you need a process, not another quote. That’s why we’ve created CompControl360, a proprietary and holistic risk management strategy for employers like you who may be frustrated by the lack of options or solutions when it comes to workers compensation. Want greater control and lower costs? See what CompControl360 is all about…..
The Coyle Group works across a broad spectrum of industry verticals with both private and public companies. Whether you’re a fast growing local company or a mid-sized regional firm, we’ve got the tools, expertise and resources to help protect and grow your enterprise.
Gordon goes beyond just being our insurance broker, but is truly a trusted advisor in our opinion. We know we can tap into his knowledge as well as his rolodex to help our business grow and succeed.
Michael Soltoff, CEO, Eggersmann USAIndustry: High End Retail / National Account
Gordon identified key risks our old broker never addressed, greatly improving our protection, while reducing our premiums this year by 30%!
Peter Holmes, CFO, T.A. ScienceIndustry: Life Science / Biotech
Gordon and his team are a tremendous resource for our firm since its founding. Their deep expertise and quick turnaround time on critical issues has been exemplary.
Catherine Ryan, Vice President, Operations Jaguar Growth PartnersIndustry: Private Equity
We have been working with The Coyle Group since our company’s inception in 2007 and we’re extremely satisfied with the service and expert handling of our account. I highly recommend a conversation with them.
President, Eco-Lite Products, LLCIndustry: Manufacturing
Gordon's proactive approach to risk management is not only refreshing; it’s creating positive change within our company. His process is unique and something no other insurance broker has ever presented to us in the past.
Executive Vice President, InterCounty Supply Co., Inc.Industry: Wholesale DistributionFiduciary Liability is often combined with Directors & Officers (D&O) Liability and Employment Practices Liability (EPLI) to form the basic management liability package or portfolio. But it often confused for fidelity bond coverage or employee benefit coverage (which is found in many general liability policies). Fiduciary liability coverage is playing a growing and important role […]
Read MoreIn April 2018 The Home Depot was sued in a fiduciary liability action where plaintiffs alleged that the company placed the employees 401k retirement plan in poorly performing funds and where they overpaid for investment advice. Plaintiffs are seeking $140 million in damages. The class action complaint represents nearly 200,000 current and former plan participants […]
Read MoreA recent new story from A.M. Best & Co., the insurance ratings agency, indicated that cyber insurance premiums grew over 32% in 2017, with most of that growth in the large account market – the Fortune 500 world. The SME (Small and Medium Enterprise) market was barely buying cyber coverage. Penetration in the SME market […]
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The Coyle Approach to Business Insurance is very different than what you may be familiar with. Several years ago
we abandoned the traditional process of marketing insurance focused solely on premium reductions.
Most brokers today still rely on attempting to leverage the marketplace to reduce premiums. It’s called “shopping
around for the best price” or the Copy – Quote –and- Pray process…
