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Written by thecoylegroup | September 19, 2018 | Leave a comment
The Coyle Approach to Business Insurance is very different than what you may be familiar with. Several years ago
we abandoned the traditional process of marketing insurance focused solely on premium reductions.
Most brokers today still rely on attempting to leverage the marketplace to reduce premiums. It’s called “shopping
around for the best price” or the Copy – Quote –and- Pray process…
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